Never Say Die

Never Say Die is the first Bourbon to be distilled in Kentucky, shipped via Atlantic Ocean vessel and then matured in England. Never Say Die is the English take on the American Dream. In 1951, on Hamburg Farm in Lexington, KY, a foal had a rough birth and its life was in danger due to poor breathing. Legendary horseman, John A. Bell III, was on site and poured a shot of whiskey down the throat of the struggling foal. Through the night, the young horse made a dramatic recovery and was aptly named Never Say Die.